During its beta phase, Samsung reported a 50% conversion rate from ad clicks to game starts and a 149% increase in monthly active users year-over-year.

The Gaming Hub allows players to start games instantly without download times, saving storage space and addressing hardware performance disparities.

A reliable, high-speed internet connection is crucial for an optimal cloud gaming experience, helping to minimize latency issues.

User engagement has been impressive, with 50% of users starting a game immediately after clicking, significantly outperforming the industry average.

Users can access the platform through the renamed Gaming Hub app, which was previously known as Game Launcher.

Jong Woo, Samsung's Vice President of Game Services, highlighted the platform's potential to transform mobile gaming for Galaxy users and disrupt traditional game publishing.

Currently, the Gaming Hub is limited to native Android games, with no immediate plans to include PC or console-level games, unlike competitors such as Xbox Cloud Gaming.

Samsung has officially launched its mobile cloud gaming platform in North America, enabling users to play Android-native games without the need for downloads.

Launched on November 22, 2024, the service offers access to 23 popular titles, including Homescapes, Monopoly Go, and Candy Crush Saga.

With over 2 billion mobile gamers worldwide, Samsung aims to shift the industry from a download model to a streaming model.

To qualify for Samsung's cloud gaming service, games must be up to 25 MB in size, slightly larger than Google's 15 MB limit for Instant Play games.

Unlike Google's Instant Play, which allows users to try games directly from the Play Store, Samsung's Gaming Hub requires manual searches for game downloads.