Sensor Tower's 'State of Mobile 2025' reports a record-breaking 2024 for mobile gaming, with four games surpassing $1 billion in revenue. Overall, in-app purchase revenue grew by 13%, signaling robust industry growth.

Epic Games expands its mobile app store in the EU, adding nearly 20 third-party games to compete with Apple and Google. CEO Tim Sweeney criticizes Apple fees and plans further global expansion.

PUBG Mobile Lite enthusiasts are eagerly awaiting the confirmed release of the 0.28.0 update, expected to launch by mid-2025. This update promises significant improvements in graphics, gameplay mechanics, and introduces new vehicles and maps, all while maintaining low storage requirements to ensure accessibility for players on budget devices.

China's NPPA approved 136 video games, including Tencent's "Honor of Kings: World," marking a significant start for 2025. This follows a surge in approvals during 2024, signaling industry recovery.

Dungeon & Fighter Mobile has grossed nearly $2.5 billion in China since its May 2024 launch, surpassing initial revenue projections. The game's success has prompted Nexon to expand its franchise globally.

Square Enix has updated two mobile games, adding exciting features and events for players. War Of The Visions includes a Final Fantasy V collaboration, and Ever Crisis introduces Cid Highwind.

EA Games has shut down The Simpsons: Tapped Out servers, ending the game's 12-year run. Fans mourn its closure, craving an offline version, while speculation about new Simpsons games grows.

The mobile market surged in 2024 with global in-app purchase revenue hitting $150 billion, driven by a recovering gaming sector and booming non-gaming apps. The US led with $52 billion, while Europe showcased the highest growth, notably in AI app integration and rising cryptocurrency interest.

Netmarble's King Arthur: Legends Rise, a squad-based RPG, launches on Steam, Google Play, and the App Store with crossplay support, featuring a dark take on the King Arthur legend. The game, powered by Unreal Engine 5, debuts new content like the Legendary hero Ceres and Clan War events, offering various exclusive packages and events to celebrate its release.

Mobile gaming evolves with console-quality experiences on iPhones, featuring top multiplayer games enhanced by controllers like Acer's Nitro. Niantic's Pokémon Go drops 32-bit Android support, urging users to upgrade.

Tencent's Honor of Kings: World secures approval from China's NPPA, marking it among the first games cleared in 2025. As an open-world RPG spin-off from its top-grossing predecessor, anticipation is high.

The global in-game advertising market is poised for rapid growth, projected to nearly double from $9.84 billion in 2024 to $18.17 billion by 2029, driven by smartphone proliferation and gaming advancements. Major players like Anzu, Electronic Arts, and Activision Blizzard are capitalizing on trends such as interactive ads and e-sports, with North America leading the market share in 2024.

NHN Corp. is launching a global test for DARKEST DAYS, a new open-world multiplayer zombie survival game, from February to March 2025 on mobile and PC. Players can subscribe to the newsletter for updates and rewards, while the game promises high-quality graphics and cooperative modes.

Netmarble is set to launch Game of Thrones: Kingsroad on PC, Android, and iOS, extending George R. R. Martin's universe with action-packed gameplay. Today ends the open beta before its official release.

SuperScale launches the SuperScale Ecosystem, a robust analytics solution designed to aid mobile game studios, focusing on user acquisition and monetization. With early adopters like Bitmagic and partners like TikTok, the Ecosystem aims to simplify self-publishing, addressing industry challenges such as Apple's privacy changes and post-pandemic market shifts.

Neptune Co. acquires a 51.37% stake in Fantome, renowned for hits like 'Penguin Isle', marking its eighth studio acquisition since 2019. Fantome's global success bolsters Neptune's strategic expansion.

At PGC London 2025, Vera Manhoso of RTB House emphasized the cost-effectiveness of retargeting existing gaming users over acquiring new ones. She advised leveraging data to re-engage dormant users, potentially boosting conversion rates by 150%.

The Snapdragon Pro Series Mobile Challenge Finals will be held in Noida, India, from January 31 to February 2, 2025, featuring 16 top teams. Notable contenders include Hero Xtreme Godlike and Gods Reign, competing for a prize pool of INR 1 crore.

Mobile casino gaming is booming in Europe, driven by widespread smartphone use and fast internet, reshaping the online gambling landscape. Developers like NetEnt are leading with mobile-first games, while cybersecurity remains a critical focus.