Chinese game publisher Learnings successfully scaled its user base in markets such as the US, Japan, and Brazil by implementing a ROAS bidding strategy in partnership with BIGO Ads.

During the learning phase of their algorithm, Learnings experienced a remarkable 2-3 times improvement in D7 ROAS, alongside a tenfold increase in overall downloads.

Fugo Games showcased the potential for remarkable growth by achieving a peak eCPM of $25 and a 10% ad fill rate through its partnership with BIGO Ads.

Hybrid-casual games are rapidly gaining traction among mobile developers, with 43% identifying them as the most viable game category according to Sandsoft’s Publisher Perception Report.

These games uniquely blend the simplicity of hyper-casual titles with strategic depth, resulting in engaging gameplay that effectively attracts and retains players.

Advertisers benefit from hybrid-casual games as they expand global reach and improve user acquisition and retention rates.

By collaborating with leading ad platforms like BIGO Ads, developers gain access to extensive advertiser networks and advanced monetization tools.

Smart bidding strategies that leverage machine learning can significantly enhance user acquisition and retention by optimizing return on ad spend (ROAS) and in-app advertising.

In-app bidding strategies create competitive auction environments, leading to better fill rates and higher effective cost per mille (eCPMs), which maximizes ad revenue.

Regular A/B testing can boost user retention by up to 40% by utilizing effective ad formats, such as rewarded ads, and comparing different ad placements.

Eden Liu from BIGO Ads underscores the critical role of A/B testing in hybrid-casual gaming to uncover effective monetization and user acquisition strategies.

Developers are reaping the benefits of hybrid-casual games through optimized monetization strategies that seamlessly blend in-app purchases with ad revenues, ultimately enhancing player lifetime value.