In 2024, the mobile gaming sector is projected to generate an impressive $98.7 billion in revenue, with Asia alone contributing $65 billion.

China is expected to dominate the mobile gaming market, forecasted to generate $34.6 billion in revenue this year.

For those seeking deeper insights into regional trends and data, the full Autumn 2024 Edition of The Xsolla Report: The State of Play is available for download.

The Autumn 2024 Edition of The Xsolla Report reveals key trends, insights, and opportunities shaping the global gaming industry.

The global mobile games market is on track for significant growth, anticipated to reach approximately $118.9 billion by 2027, with a compound annual growth rate (CAGR) of 6.4%.

The report provides a thorough regional analysis, showcasing a massive user base in Asia while also highlighting emerging opportunities in Africa and South America.

Rewarded video ads are gaining traction, particularly in Word, Role Playing, and Casual game genres, achieving a notable 38.1% view rate when placed contextually.

Economic challenges are impacting user spending on in-app purchases (IAPs), leading to a greater reliance on ads as a means to access in-game content.