PLAY, a platform dedicated to integrating Web3 technologies into gaming, has announced a partnership with TapNation to enhance mobile games with blockchain features.

TapNation, a mobile game company with 60 million monthly active users and 1.4 billion downloads across over 50 games, is well-positioned to leverage PLAY's SDK for innovative Web3 features.

The first game to showcase this Web3 integration will be Rock Crawling: Racing Games 3D, which has already garnered over 15 million downloads.

PLAY aims to democratize access to Web3 gaming, providing tools like the community-driven marketplace Play ID and the $PLAY token to empower both developers and players.

The Build Play platform, launched by PLAY, offers development tools that were previously available only to major studios, now accessible to all developers interested in creating Web3 games.

PLAY's Software Development Kit (SDK) will enable features such as player-owned assets, NFTs, marketplace integration, and on-chain competitions, enhancing player engagement.

This partnership is designed to create new revenue opportunities for players and the gaming community by deepening player involvement in the gaming experience.

Mobile gaming plays a crucial role in digital culture, reaching audiences that may have limited access to traditional gaming hardware.

Christina Macedo, CEO of PLAY, emphasizes the importance of making blockchain-powered games accessible to a wider audience and developers of all experience levels.

Hervé Montoute, CEO of TapNation, highlighted the partnership's focus on innovation and its potential to pioneer new gaming use cases within the Web3 space.

The Build Play platform also includes data-driven analytics, allowing developers to gain insights into player behavior and customize game experiences.

In addition to these developments, PLAY has launched a podcast series called PLAYground to discuss gaming trends and engage with the Web3 community.