The Election Commission of India directed all parties and candidates in Kerala Assembly elections to obtain pre-certification from the Media Certification and Monitoring Committee (MCMC) before publishing print advertisements on April 8 and 9, the eve and polling day.

This directive requires applicants to submit proposed advertisements to the relevant MCMC at the state or district level at least two days before publication to obtain clearance.

The move is designed to enhance transparency and fairness in campaigning during a critical electoral period, addressing concerns about the ability to rebut opposition arguments.

Failure to obtain pre-certification could undermine election integrity and deprive parties of timely rebuttals.

The announcement frames the rule within Kerala’s electoral landscape, noting themes like security and potential anti-incumbency dynamics while centering on the certification requirement and timing.

Citing Article 324 of the Constitution, the order reiterates the EC’s authority to supervise, direct, and control elections and enforce these measures.

The directive, issued by Kerala Chief Electoral Officer Rathan U. Kelkar, relies on Article 324 to justify the Commission’s oversight.

The directive was issued late Friday night by Kerala Chief Electoral Officer Rathan U. Kelkar.

The aim is to ensure timely rebuttals and prevent misinformation during the final stages of the election.

As part of the process, the MCMC will review and certify content before publication to preserve the integrity of the electoral process.