Fintech Startup Imprint Raises $500M, Hits $1B Lending Capacity
March 28, 2025
The company has successfully raised over $300 million from prominent investors, including Thrive Capital and Khosla Ventures, and has recently secured an additional $500 million in debt financing, bringing its total lending capacity to $1 billion.
With a customer base exceeding 400,000, Imprint has formed partnerships with notable clients such as Brooks Brothers and Turkish Airlines.
Ahuja's innovative approach enables businesses to deliver tailored offers based on consumer data, distinguishing them from traditional credit card issuers like Capital One.
Imprint specializes in assisting brands to launch personalized credit cards, which come with targeted rewards designed to enhance customer engagement.
Gaurav Ahuja, recognized as a 2022 Under 30 Venture Capital lister, co-founded the fintech startup Imprint in 2020 alongside entrepreneur Daragh Murphy and former Thrive employee Michael Pechman.
The startup has experienced remarkable growth, with revenue soaring from $15 million in 2023 to $70 million in 2024, and has made its debut on Forbes’ Fintech 50 list.
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Forbes • Mar 28, 2025
This Fintech Startup Quadrupled Its Revenue To $70 Million In Just A Year—Here’s How