Charm Security, an AI-driven customer security platform, has launched after securing $8 million in seed funding from Team8, emerging from stealth mode.

Founded in 2024 by cybersecurity expert Roy Zur and data science specialist Avichai Ben, Charm is based in New York.

The funding will be utilized to expand the team, accelerate product development, and build strategic partnerships to enhance market presence and drive user adoption.

Co-founder and CEO Roy Zur highlighted the critical role of AI in combating rapidly evolving scams, emphasizing their mission to disrupt fraudulent activities through real-time interventions and psychological insights.

Charm's platform addresses the increasing threat landscape characterized by sophisticated scams and the influence of generative AI.

The platform is designed to disrupt deceptive activities in real-time across various communication channels, including digital, voice, and in-person interactions.

By leveraging AI interventions and psychological insights, Charm aims to prevent financial scams and social engineering.

The startup's services are applicable across multiple sectors, including financial institutions, credit card issuers, payment processors, retailers, and healthcare providers.

As fraud tactics evolve from system exploitation to sophisticated social engineering, individuals have become a critical vulnerability in security.

Charm's proactive approach includes generating customer risk profiles, assessing employee preparedness, and delivering tailored strategies to strengthen defenses against scams.

According to a report by Team8, AI-driven scams have caused global losses exceeding $1.03 trillion, underscoring the urgent need for effective scam prevention solutions.

The rise of generative AI is reshaping the fraud landscape, making solutions like Charm's essential for protecting financial institutions.