Scarlett Johansson Condemns AI Misuse in Viral Video Criticizing Kanye West's Antisemitism
February 12, 2025
Scarlett Johansson has condemned the use of AI to misrepresent her likeness in a viral video that criticizes Kanye West's antisemitism.
She emphasized the urgent need for legislation to address AI misuse, pointing out that other progressive nations have already taken responsible actions while the U.S. government remains inactive.
Guy Bar, the video's creator, expressed a desire for real celebrities to support the message, noting that the rapid production of the video involved difficult decisions.
Despite being AI-generated, the video has garnered significant engagement, with nearly 30,000 likes and over 6 million views on X, demonstrating its impact.
Bar highlighted that the project was non-commercial and aimed solely at promoting a crucial social message against antisemitism, despite the lack of consent from the celebrities featured.
The video, created by Ori Bejerano from Gitam BBDO, was made in about 24 hours and resonated with many who are frustrated by racism and antisemitism.
The understated style of the video, including a techno version of 'Hava Nagila,' was a deliberate choice to contrast West's aggressive rhetoric and convey a hopeful message.
While the video does not endorse specific organizations, it tags pro-Israel influencers and groups, such as StandWithUs and the Combat Antisemitism Movement.
Reactions on social media reveal discomfort with AI's use in advocacy, with some arguing it undermines authentic efforts against hate speech.
Experts have raised concerns about the increasing prevalence of deepfakes, highlighting the need for timely regulatory measures to prevent potential abuse.
Calls for banning deepfakes have been ongoing, as seen in previous sentiments expressed by public figures regarding the ethical implications of AI-generated content.
The American Jewish Committee's report noted a troubling rise in antisemitism in the U.S., with one-third of American Jews experiencing antisemitism last year.
Summary based on 48 sources
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Sources

The Guardian • Feb 13, 2025
Scarlett Johansson warns of dangers of AI after Kanye West deepfake goes viral
BBC News • Feb 13, 2025
Scarlett Johansson calls out 'misuse of AI' over deepfake Kanye West protest video
Forbes • Feb 12, 2025
‘Terrifying:’ Scarlett Johansson Denounces Viral AI Ad, Calls For Deepfake Ban