Trump Joins TikTok, Gains Millions of Likes and Followers in First Video from UFC Event
June 3, 2024Former President Donald Trump has joined TikTok under the username @realdonaldtrump.
Trump's first video from a UFC event quickly gained over 2.5 million likes, boosting his follower count to over 1.1 million.
Trump's campaign views TikTok as a valuable tool to engage with a younger audience and spread pro-Trump content.
President Joe Biden's campaign has also entered the TikTok space, reflecting a trend of politicians utilizing the platform.
TikTok CEO Shou Zi Chew has vowed to fight any potential ban in the US despite concerns about potential surveillance by China.
Both Biden and Trump are leveraging TikTok to reach young voters and promote their respective campaigns.
The platform's unique ability to engage with its 170 million US users, particularly hard-to-reach demographics, is being highlighted.
Summary based on 23 sources
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Sources
The New York Times • Jun 2, 2024
Trump Joins TikTok, the App He Once Tried to BanThe Guardian • Jun 2, 2024
Trump joins TikTok despite seeking to ban app as presidentTechCrunch • Jun 2, 2024
Trump takes off on TikTok | TechCrunchInsider • Jun 2, 2024
Donald Trump is now on TikTok, the app he once tried to ban