Netflix Hits 40 Million with Budget Plan, Scores NFL Christmas Games
May 16, 2024Netflix's ad-supported tier user base catapulted to 40 million in 2024, up from 5 million the previous year.
The ad-supported subscription is priced at $6.99, with 40% of new Netflix subscribers choosing this plan.
A high engagement rate is noted, with over 70% of subscribers on this tier watching upwards of 10 hours monthly.
Netflix has inked a three-year deal with the NFL to begin streaming Christmas Day games, with the first set for December 25, 2024.
An upcoming 10-part documentary series will delve into the 1990s Dallas Cowboys, highlighting their Super Bowl wins and challenges.
The company's strategy is expanding into live sports and original NFL content to draw new viewers, though financial terms with the NFL remain undisclosed.
Summary based on 31 sources
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Sources
The New York Times • May 15, 2024
Netflix and the N.F.L. Sign a Three-Season DealThe Guardian • May 15, 2024
NFL fans in US must pay $1,600 a year to watch every game after Netflix additionCNET • May 15, 2024
Netflix Will Stream Two NFL Games This Christmas DayInsider • May 15, 2024
Why Netflix's new NFL deal has some sports fans crying foul