Apple's AI iPad Pro Launch Stirs Creative Concerns; Ad Apology Issued
May 11, 2024Apple CEO Tim Cook unveiled the new iPad Pro with an M4 chip aimed at enhancing artificial intelligence capabilities.
The company also updated the iPad Air, signaling Apple's strategy to rejuvenate its iPad sales.
The launch included a controversial 'Crush' ad, which depicted destruction of traditional creative tools by a digital tablet, leading to backlash for seemingly undermining human creativity.
Following criticism on social media, Apple's VP of marketing communications, Tor Myhren, apologized and confirmed the ad's removal from TV, though it remains online.
The incident has sparked a discussion on the encroachment of technology in creative spaces and parallels with Apple's past '1984' ad, highlighting concerns about AI's role in replacing creative jobs.
Summary based on 124 sources
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Sources
Forbes • May 9, 2024
The Backlash Against Apple’s New iPad Pro Ad, ExplainedBBC News • May 10, 2024
Apple apologises after backlash over piano crushing iPad advertTechCrunch • May 9, 2024
Apple's 'Crush' ad is disgusting | TechCrunchThe Washington Post • May 10, 2024
Apple apologizes for iPad ad after blowback