Overall, 'People Watching' offers a sensitive exploration of those who have influenced Fender's life, capturing both reflection and anticipation for his future.

Fender draws inspiration from his hometown of North Shields, England, infusing local themes throughout the album's lyrics, which reflect on the struggles of working-class life.

Throughout the album, Fender addresses his own existential feelings and guilt over his success, particularly in tracks like 'Chin Up' and 'Wild Long Lie', reflecting on the struggles faced by friends.

Sam Fender's highly anticipated third studio album, 'People Watching', was released today, February 21, 2025, featuring eleven tracks that delve into themes of fame, community, and personal struggles.

The album solidifies Fender's status as a leading figure in the UK music scene, combining relatable storytelling with powerful music.

The closing track, 'Remember My Name', serves as a heartfelt tribute to Fender's late grandparents, highlighting themes of memory and care with a softer musical arrangement.

Positioned as a grand, emotional record, 'People Watching' has the potential to become a classic in British music, showcasing Fender's growth as a lyricist and musician.

Fender is set to perform at The BRIT Awards on March 1, 2025, and has announced new UK stadium tour dates for August 2025, including performances in Manchester, Edinburgh, and Belfast.

Tracks like 'TV Dinner' and 'Crumbling Empire' showcase Fender's new sonic ambitions, with 'TV Dinner' offering a poignant critique of celebrity culture and poverty.

The album includes reflective tracks such as 'Nostalgia's Lie', which contemplates fragmented memories of youth, and 'Chin Up', which delivers an uplifting message despite themes of despair.

In addition to the album, Fender has been named the official ambassador for Record Store Day UK 2025, where he will release an EP featuring two new songs.

The album was co-produced with Adam Granduciel of The War on Drugs, showcasing a sound influenced by roots rock and Americana, and highlighting Fender's talent as a lyricist and co-producer.