UFC Partners with Meta to Revolutionize Fighter Rankings with AI Technology
April 2, 2025
The UFC has announced a groundbreaking partnership with Meta, aimed at enhancing fan experiences through advanced technologies like artificial intelligence and augmented reality.
By minimizing human bias, the project aims to enhance the credibility of fighter standings within the sport, a move that has been long advocated by UFC President Dana White.
The effectiveness of the new AI-driven ranking system will be closely monitored by fighters and analysts alike, as it will determine whether technology can truly improve the ranking process.
Following the announcement, fans have suggested that the new rankings could be biased in favor of Jones, prompting him to respond on social media.
Overall, this partnership with Meta is expected to significantly increase viewer engagement and excitement in the coming years, transforming how fans interact with the sport.
A specific date for the implementation of Meta's new rankings system has not yet been disclosed, but anticipation continues to build as the UFC prepares for this technological shift.
A major focus of this collaboration is the development of a new fighter ranking system that will replace the existing media-voted rankings, marking the first significant change since February 2013.
This new ranking system intends to address previous criticisms of subjectivity by employing data analytics for a more methodical and transparent approach.
White has been vocal about his dissatisfaction with the current ranking system, which he believes often leads to controversial placements and debates among fans and fighters.
Discussions about overhauling the rankings began with Mark Zuckerberg in late 2024, and White expressed optimism about the changes set to roll out in 2025.
While the AI-based system aims for objectivity, concerns remain regarding its transparency and potential biases compared to the previous media-voted approach.
The announcement of the new ranking system has sparked speculation about its implications for heavyweight champion Jon Jones, who has been a focal point of fan discussions regarding rankings.
Summary based on 32 sources
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Sources

Business Wire • Apr 2, 2025
UFC® Announces Comprehensive Multiyear Partnership With Meta
Entrepreneur • Apr 2, 2025
'I Love This Sport': Mark Zuckerberg's Meta Enters Into 'Massive Partnership' With UFC
AP News • Apr 2, 2025
Dana White's UFC and Mark Zuckerberg's Meta joining forces in partnership