Contrary to earlier expectations, recent reports suggest that the planned plastic model may not be cheaper than the current aluminum version, which retails for $249.

Apple's smartwatch division is facing significant challenges, highlighted by a decline in shipments in 2024, which contributed to the first contraction in the global smartwatch market.

Following a disappointing 2024, where Apple only introduced an iterative Series 10 without any Ultra model upgrade, the company is under pressure to deliver a successful lineup in 2025.

The upcoming Apple Watch Ultra 3 is expected to enhance connectivity with features like satellite texting and Reduced Capacity 5G, aimed at improving communication in remote areas.

However, the introduction of a blood pressure monitoring feature remains uncertain due to technical issues related to accuracy and battery performance.

Meanwhile, Apple is grappling with design challenges for the next Apple Watch SE, which is rumored to feature a plastic body intended to be a more affordable option.

The design team is focused on lowering costs without sacrificing aesthetics, as they aim to create a product that appeals to consumers.

There are indications that Apple is considering using recycled ocean plastic for the casing, which could position it as the company's first carbon-negative product.

If Apple abandons the plastic design, it may have to continue with aluminum, potentially leading to a price increase if internal hardware is upgraded.

Historically, Apple has moved away from plastic in its product lineup after mixed reviews of the iPhone 5c, which raises concerns about the reception of a plastic Apple Watch.

With only six months until the anticipated September launch alongside the iPhone 17, Apple must resolve these development challenges to avoid disappointing consumers.

Despite setbacks, the rumored satellite texting feature and Reduced Capacity 5G upgrade for the Ultra 3 are reportedly on schedule for launch.