Despite facing challenges, including the shutdown of its Cruise robotaxi service due to regulatory scrutiny, GM remains optimistic about delivering safe autonomous vehicles for personal use.

GM's Super Cruise advanced driver assistance system, which debuted in 2017, is projected to generate around $2 billion in annual revenue over the next five years, with subscription options available after an initial three-year free period.

General Motors (GM) is partnering with Nvidia to enhance its self-driving technology and manufacturing processes through the use of Nvidia's advanced AI chips, software, and simulation tools.

This collaboration marks a significant pivot for GM, as it shifts focus from its discontinued robotaxi service to developing personal autonomous vehicles, integrating its Cruise subsidiary into its driver assistance initiatives.

Traditional automakers like GM are navigating the complexities and costs associated with commercializing autonomous technology, which is viewed as a lucrative opportunity for boosting sales and subscription revenue.

Nvidia's automotive business is still in its early stages, with expectations of generating $5 billion in revenue by 2025, a small fraction of the overall automotive market.

The partnership comes amid increased competition from both traditional automakers and Chinese companies, as well as regulatory challenges, with GM's stock down approximately 8% and Nvidia's down about 12% in 2025.

Other automakers, including Toyota and Hyundai, have also partnered with Nvidia this year to enhance their autonomous driving capabilities, intensifying competition against Tesla's proprietary Full Self-Driving technology.

Nvidia's commitment to safety in self-driving technology is underscored by its software, which has been certified safe and contains seven million lines of code.

Nvidia has licensed its Omniverse platform at a rate of $4,500 per GPU per year, indicating that GM's potential GPU needs could be substantial given the demands of modern assembly plants.

The announcement of this partnership was made during Nvidia's GTC AI conference in California, which is recognized as the largest AI conference globally, showcasing significant advancements in automotive technology.