Meta Unveils $50M Horizon Creator Fund to Fuel Metaverse Innovation and Expansion

February 22, 2025
Meta Unveils $50M Horizon Creator Fund to Fuel Metaverse Innovation and Expansion
  • The desktop editor supports custom model imports and includes optimization tools to enhance performance for creators.

  • The introduction of the Creator Fund comes amid growing concerns about Meta's focus on Horizon Worlds over its other app offerings.

  • Meta has launched a substantial $50 million Horizon Creator Fund aimed at supporting creators in developing engaging experiences within Meta Horizon Worlds.

  • The initiative, themed 'Shape what’s next,' is designed to incentivize innovation and monetization on the platform.

  • Creators will be rewarded based on their contributions to the ecosystem, with payments determined by metrics such as user retention, time spent, and in-world purchases.

  • In addition to the fund, in-world monetization features are expanding to 18 new countries, allowing creators in these regions to charge for their items and experiences.

  • The competition will reward 30 creators and includes additional incentives for successful mobile worlds, reflecting the growing audience on mobile platforms.

  • A separate mobile-focused competition, themed 'Mobile Genre Showdown,' is set to launch on March 11, 2025, with $1 million in prizes for innovative mobile experiences.

  • This new fund significantly surpasses previous initiatives, including a smaller $500,000 fund introduced in 2022 and a $10 million fund launched in 2021.

  • The launch of this fund underscores Meta's ongoing commitment to the metaverse, even as the company increases its investments in AI technology.

  • Recently, Meta released the Horizon Desktop Editor in early access, providing creators with advanced tools, including TypeScript support for complex game logic.

  • The desktop editor also features Gen-AI capabilities, such as sound effects and ambient audio generation, although these are currently only available in the U.S.

Summary based on 2 sources


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Meta launches $50M Meta Horizon Creator Fund

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