The feature enhances user interactions with Apple apps, enabling functionalities such as retrieving restaurant details in Maps or adding events to a calendar from posters.

When users point their camera at businesses, Visual Intelligence can provide essential information like contact details, operating hours, menus, and even facilitate reservations or food delivery orders.

The feature relies on a combination of on-device intelligence and Apple services, ensuring that user images are not stored.

This information was confirmed by an Apple representative during a discussion with prominent Apple blogger John Gruber.

Additionally, users can extract text for translation or quick actions, such as translating foreign menus or retrieving contact information from documents.

Historically, Apple has a pattern of extending exclusive features from newer devices to older models after their initial release.

Since its launch in September 2023, the iPhone 15 Pro and Pro Max have captured significant market shares of 5.44% and 6.83%, respectively, by November 2024.

Utilizing both Apple's AI technology and assistance from Google, the feature will initially support English, with German language support expected by April 2025.

Apple's Visual Intelligence feature, which debuted with the iPhone 16 series, is set to roll out to the iPhone 15 Pro and iPhone 15 Pro Max through an upcoming iOS update, likely version 18.4.

This update is particularly noteworthy for iPhone 15 Pro users who were contemplating an upgrade to the iPhone 16 series primarily for this advanced camera functionality.

Users can activate Visual Intelligence via the Camera Control button, allowing them to ask ChatGPT or search Google for more information on identified items.

In the U.S., this capability highlights the practical applications of Visual Intelligence, making it easier for users to engage with local businesses.