Notable clients utilizing Hightouch's services include Spotify, PetSmart, and Grammarly, who leverage the platform for personalized messaging and performance marketing.

Hightouch, a marketing startup founded in 2018 and backed by Y Combinator, has raised $80 million in a Series C funding round, elevating its valuation to $1.2 billion.

The company's AI Decisioning product enables marketers to set business goals and create personalized customer experiences through precise targeting and optimized message delivery.

The funding round was led by Sapphire Ventures, with participation from notable investors including Iconiq Growth, Bain Capital Ventures, and Amplify Ventures.

Hightouch has experienced significant growth, more than doubling its revenue last year and securing enterprise clients like PetSmart and Weight Watchers.

Co-founded by Tejas Manohar and Kashish Gupta, Hightouch specializes in helping companies leverage their data warehouses for personalized marketing and improved business operations.

The new funding will be used to expand Hightouch's engineering, sales, and customer service teams, further developing its AI-powered product offerings.

The technology integrates seamlessly with major platforms like Salesforce and Adobe, allowing for automated marketing actions and enhanced customer engagement.

This investment underscores the growing demand for AI-driven solutions in business operations, particularly in the marketing sector.

Rajeev Dham from Sapphire Ventures praised Hightouch's vision and technical expertise in addressing marketing challenges with AI.

The founders identified a demand for an intelligence layer that personalizes messages for individual customers, rather than just automating content creation.

Tejas Manohar emphasized the need for AI to alleviate the manual processes currently burdening marketers, enabling them to focus on overarching goals.