Hightouch Raises $80M, Hits $1.2B Valuation with AI-Powered Marketing Solutions

February 18, 2025
Hightouch Raises $80M, Hits $1.2B Valuation with AI-Powered Marketing Solutions
  • Notable clients utilizing Hightouch's services include Spotify, PetSmart, and Grammarly, who leverage the platform for personalized messaging and performance marketing.

  • Hightouch, a marketing startup founded in 2018 and backed by Y Combinator, has raised $80 million in a Series C funding round, elevating its valuation to $1.2 billion.

  • The company's AI Decisioning product enables marketers to set business goals and create personalized customer experiences through precise targeting and optimized message delivery.

  • The funding round was led by Sapphire Ventures, with participation from notable investors including Iconiq Growth, Bain Capital Ventures, and Amplify Ventures.

  • Hightouch has experienced significant growth, more than doubling its revenue last year and securing enterprise clients like PetSmart and Weight Watchers.

  • Co-founded by Tejas Manohar and Kashish Gupta, Hightouch specializes in helping companies leverage their data warehouses for personalized marketing and improved business operations.

  • The new funding will be used to expand Hightouch's engineering, sales, and customer service teams, further developing its AI-powered product offerings.

  • The technology integrates seamlessly with major platforms like Salesforce and Adobe, allowing for automated marketing actions and enhanced customer engagement.

  • This investment underscores the growing demand for AI-driven solutions in business operations, particularly in the marketing sector.

  • Rajeev Dham from Sapphire Ventures praised Hightouch's vision and technical expertise in addressing marketing challenges with AI.

  • The founders identified a demand for an intelligence layer that personalizes messages for individual customers, rather than just automating content creation.

  • Tejas Manohar emphasized the need for AI to alleviate the manual processes currently burdening marketers, enabling them to focus on overarching goals.

Summary based on 9 sources


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