Meta Unveils Oakley Smart Glasses for Athletes, Priced at $1,000

January 22, 2025
Meta Unveils Oakley Smart Glasses for Athletes, Priced at $1,000
  • Unlike the existing Ray-Ban Meta glasses, which have a side-mounted camera, the Oakley glasses will utilize a centrally placed camera tailored for sports activities.

  • Similar to the Ray-Ban models, the Oakley smart glasses will include cameras, microphones, and speakers, but will not have a display, relying instead on voice for information.

  • Meta is expanding its smart glasses lineup with the introduction of Oakley glasses, designed specifically for athletes, particularly cyclists.

  • These athletic sunglasses will be modeled after Oakley's 'Sphaera' style and will feature a single central camera to enhance functionality while reducing weight.

  • The Hypernova model of the Ray-Ban glasses, also in development, will include a display that projects information into the user's view, further enhancing the smart glasses experience.

  • The launch of these glasses may serve as a platform for integrating Meta's virtual reality and metaverse projects, which have seen significant investment.

  • The upcoming smart glasses are expected to be priced around $1,000, reflecting an increase in features compared to the current Ray-Ban Meta glasses, which start at $299.

  • Meta is working on a model that will project information into the user's field of view, allowing access to simple apps, notifications, and photos.

  • To support its expansion into AI, AR, and VR technologies, Meta is establishing regulatory pathways in cooperation with government entities.

  • Maintaining a market advantage is crucial for Meta as it navigates the competitive landscape of smart glasses, especially with other companies developing alternatives.

  • Meta's true augmented reality glasses, codenamed Artemis, are anticipated for release in 2027, while the Orion prototype will be sent to developers in 2026.

  • To enhance its offerings, Meta has partnered with EssilorLuxottica, the parent company of Oakley, to access popular frame styles for its smart glasses.

Summary based on 5 sources


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