Meta Unveils Oakley Smart Glasses for Athletes, Priced at $1,000

January 22, 2025
Meta Unveils Oakley Smart Glasses for Athletes, Priced at $1,000
  • The launch of these glasses may also serve as a platform for integrating Meta's virtual reality and metaverse projects, which have seen significant investment.

  • However, Meta's reliance on components sourced from China may pose challenges due to potential tariffs affecting production costs and pricing strategies.

  • Meta is expanding its lineup of smart glasses with a new model in collaboration with EssilorLuxottica, the parent company of Oakley, which will feature a distinct design based on the Sphaera model.

  • Athletes using the glasses will be able to view real-time performance metrics like speed and heart rate directly through the device, enhancing their focus during activities.

  • Balancing augmented reality technology with meaningful face-to-face communication will be crucial as these devices evolve.

  • The upcoming Hypernova model is expected to include a display that projects information into the user's view, with a price tag around $1,000, significantly higher than the current Ray-Ban Meta starting at $299.

  • These Oakley smart glasses will utilize a camera, microphones, and speakers, providing information solely through voice without a display.

  • As smart glasses become more integrated into daily life, ethical concerns regarding privacy and social interactions will need to be addressed.

  • Meta CEO Mark Zuckerberg has emphasized the importance of affordability for widespread adoption of wearables, criticizing competitors for their high prices.

  • Meta's partnership with EssilorLuxottica aims to make smart glasses more appealing to a broader audience beyond just tech enthusiasts.

  • Unlike the existing Ray-Ban Meta glasses, the Oakley smart glasses will have a centrally placed camera, specifically designed for athletes, particularly cyclists.

  • The glasses will also include built-in navigation controlled via voice commands, improving safety and convenience for outdoor users.

Summary based on 6 sources


Get a daily email with more Tech stories

More Stories