Vay, a Berlin-based remote-driving technology company, is set to significantly expand its operations in Las Vegas, aiming to increase its fleet to over 100 electric vehicles by the end of 2025.

Since launching in 2024 with just two Kia e-Niro vehicles, Vay has grown its fleet to 30 electric vehicles and completed over 6,000 rides in central Las Vegas.

Vay's service is marketed as a cost-effective alternative to traditional ride-sharing, charging $0.30 per minute of driving and $0.03 per minute for stopovers, without any membership fees.

The company's all-electric fleet and innovative remote driving technology aim to reduce the number of cars in urban areas, contributing to greener cities.

To ensure safety, Vay operates a Remote Driving Academy that trains remote drivers, who use specialized stations equipped with vehicle controls and monitors.

As the first company to test driverless vehicles on public roads in both Europe and the US, Vay has established Las Vegas as the first city to permit its commercial operations.

Unlike traditional ride-sharing, Vay's model involves remotely driving the car to the customer, who then takes over the driving and returns the vehicle after use.

Customers can conveniently order a Vay vehicle through a smartphone app, which is then autonomously driven to their location without a driver inside.

Vay positions its teledriving service as a bridge between traditional vehicles and fully autonomous driving, which still faces significant implementation challenges.

Vay's CEO, Thomas Von der Ohe, highlighted that the investment in fleet expansion and a new production facility is crucial for the company's growth and service scaling.

A maintenance facility has been established in Las Vegas to ensure that the electric vehicles are properly charged and maintained.

With plans to leverage its success in Las Vegas, Vay is also exploring expansion into the broader US market and is in discussions for a potential rollout in Germany.