Apple's New Smart Doorbell to Challenge Amazon and Google with Advanced Facial Recognition
December 22, 2024In addition to the doorbell, Apple plans to enhance its Apple Watch lineup with features like satellite connectivity and blood pressure monitoring by 2025.
A new smart home hub, called Command Center, is set to be released in March 2025, featuring a 6-inch display and running a new homeOS.
Furthermore, an updated version of the AirPods Pro is in the works, expected to feature improved sound quality and potential health monitoring capabilities.
Apple is shifting its focus towards the smart home segment, especially following setbacks in its car project and delays in AI feature rollouts.
As part of this strategy, Apple is expanding its smart home products portfolio, with new devices expected to launch in 2025, including a smart doorbell featuring advanced facial recognition technology.
This new doorbell may raise privacy concerns, similar to those faced by other smart home devices, as it could lead to debates about user privacy rights and collaboration with law enforcement.
However, Apple aims to leverage its strong reputation for prioritizing user privacy to build consumer trust in handling sensitive in-home footage.
The smart doorbell is expected to integrate with third-party locks, potentially through a partnership with a specific lock manufacturer, enhancing its functionality.
Additionally, the doorbell's launch could drive increased sales of iCloud subscriptions, as users will require storage for their video footage.
Despite the low false unlock rate of Face ID technology, Apple remains cautious about its application in home settings due to potential security vulnerabilities.
The security camera, which is also in development, aims to compete with established products from Google Nest, Logitech, and Amazon's Ring and Blink.
This move into smart home technology is part of Apple's broader strategy to diversify its revenue streams beyond traditional products like iPhones and MacBooks.
Summary based on 28 sources
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Sources
The Verge • Dec 22, 2024
Apple is working on a doorbell camera with Face IDTechCrunch • Dec 22, 2024
Apple might be working on a smart doorbell | TechCrunchBusiness Insider • Dec 23, 2024
Apple is developing a competitor to top home security product: report