This new naming convention aligns with AMD's previous strategies and mirrors NVIDIA's GeForce lineup, further establishing AMD's competitive positioning.

Pricing for the new RDNA 4 GPUs is expected to range from approximately $179 for the RX 9040 to around $649 for the RX 9070 XT.

To successfully capture market share, AMD must provide better value compared to both its existing products and Nvidia's offerings, which currently dominate the GPU market.

The Navi 48 GPU is projected to match the performance of Nvidia's RTX 4080 in rasterization while being significantly faster in ray tracing, consuming less power.

The RDNA 4 architecture boasts improved ray tracing capabilities, which are also expected to enhance the performance of the upcoming Sony PlayStation 5 Pro.

AMD is set to unveil its new RDNA 4 graphics cards, including the RX 9060 and RX 9070 XT, at the upcoming Consumer Electronics Show (CES) in January 2024.

The RX 9070 XT will serve as the flagship model, replacing the previous RX 8800 XT designation, while the RX 9060 is expected to succeed the RX 7600.

In a significant shift, AMD is adopting a new naming scheme for its GPUs, starting with '9' followed by '0' and a third digit to indicate the SKU's hierarchy.

Recent leaks have provided insights into the specifications of the upcoming RDNA 4 lineup, which includes the RX 9070 XT with 64 compute units and 16 GB GDDR6 VRAM, and the RX 9060 with 48 compute units and 12 GB VRAM.

Concerns have emerged regarding the RX 9060's limited 8GB of VRAM, which may disappoint gamers when compared to competitors like Intel's Arc B580 that offers 12GB.

AMD plans to introduce entry-level RDNA 4 models based on the Navi 44 architecture, potentially starting at a competitive price of $179.

The recent listing of the RX 9070 XT and RX 9070 by a French retailer adds credibility to the rumors surrounding AMD's forthcoming GPU lineup.