To capture market share effectively, AMD must provide better value compared to both its existing products and NVIDIA's offerings.

AMD is set to unveil its new RDNA 4 flagship GPU, rumored to be named the Radeon RX 9070 XT, adopting a fresh Radeon 9000 branding.

With CES 2025 just around the corner, more details about these GPUs are expected to emerge shortly.

The Navi 48 GPU is projected to be priced around $500, positioning it to compete with NVIDIA's RTX 5070, which is anticipated to be similarly priced.

Despite notable performance enhancements, AMD is not aiming for the high-end market, instead focusing on delivering value to consumers.

Preliminary performance benchmarks may not accurately reflect the RX 9070 XT's capabilities due to potential instability in drivers.

The name change to the RX 9070 XT has been confirmed by leakers and an official AMD Reddit post featuring the GPU's render.

Images of a new Radeon GPU design have emerged, possibly indicating the RX 9070 XT, showcasing a distinctive black and silver cooler.

In addition to the RDNA 4 series, AMD plans to release further RDNA 3 GPUs, including the RX 7750 and RX 7650, to enhance its product lineup.

As the RDNA 4 launch approaches, current AMD GPUs are seeing significant discounts, with the RX 7700 XT now priced as low as $350.

Concerns have surfaced regarding the 128-bit memory bus in mid-range and budget models, as enthusiasts had hoped for higher specifications.

If AMD fails to meet performance expectations, the 9000 series could be viewed as a disappointment.