AirPods Revenue Surpasses Major Companies; Gen-Z Ownership Soars as Sales Continue to Climb
December 21, 2024Apple introduced AirPods eight years ago, establishing their significance in the tech industry.
Currently, 62% of Gen-Z customers aged 18 to 24 own AirPods, highlighting their strong popularity among younger demographics.
In 2022, approximately 40% of iPhone users were also AirPods users, translating to around 600 million users globally, based on 1.5 billion active iPhones.
Since 2021, AirPods sales have exceeded $18 billion annually, surpassing the total net sales of notable companies like Nintendo, which reported approximately $10 billion in 2023.
Remarkably, AirPods have generated more revenue than the total annual earnings of companies such as Spotify, eBay, and Airbnb, underscoring their financial impact.
Customers reportedly spend over half a billion dollars each year replacing lost or damaged AirPods, largely due to their small size and tendency to be misplaced.
The percentage of AirPods ownership among iPhone users is projected to rise to 52% by 2027 and 60% by 2030, indicating a consistent increase in sales.
The second-generation AirPods Pro have received FDA certification for use as over-the-counter hearing aids, priced at $249, making them more affordable than traditional hearing aids.
Launched in September 2024, the fourth-generation AirPods feature advanced capabilities such as voice isolation and noise cancellation.
Looking ahead, Apple plans to release the third-generation AirPods Pro in 2025, rumored to include enhancements in design, noise management, and potential health-related features.
Bloomberg projects that AirPods will likely outsell iPads before 2030, positioning them as Apple's third most lucrative product after iPhones and Macs.
Summary based on 1 source
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Source
TechSpot • Dec 21, 2024
AirPods sales totaled over $18 billion last year, more than all of Nintendo