AirPods Revenue Surpasses Major Companies; Gen-Z Ownership Soars as Sales Continue to Climb

December 21, 2024
AirPods Revenue Surpasses Major Companies; Gen-Z Ownership Soars as Sales Continue to Climb
  • Apple introduced AirPods eight years ago, establishing their significance in the tech industry.

  • Currently, 62% of Gen-Z customers aged 18 to 24 own AirPods, highlighting their strong popularity among younger demographics.

  • In 2022, approximately 40% of iPhone users were also AirPods users, translating to around 600 million users globally, based on 1.5 billion active iPhones.

  • Since 2021, AirPods sales have exceeded $18 billion annually, surpassing the total net sales of notable companies like Nintendo, which reported approximately $10 billion in 2023.

  • Remarkably, AirPods have generated more revenue than the total annual earnings of companies such as Spotify, eBay, and Airbnb, underscoring their financial impact.

  • Customers reportedly spend over half a billion dollars each year replacing lost or damaged AirPods, largely due to their small size and tendency to be misplaced.

  • The percentage of AirPods ownership among iPhone users is projected to rise to 52% by 2027 and 60% by 2030, indicating a consistent increase in sales.

  • The second-generation AirPods Pro have received FDA certification for use as over-the-counter hearing aids, priced at $249, making them more affordable than traditional hearing aids.

  • Launched in September 2024, the fourth-generation AirPods feature advanced capabilities such as voice isolation and noise cancellation.

  • Looking ahead, Apple plans to release the third-generation AirPods Pro in 2025, rumored to include enhancements in design, noise management, and potential health-related features.

  • Bloomberg projects that AirPods will likely outsell iPads before 2030, positioning them as Apple's third most lucrative product after iPhones and Macs.

Summary based on 1 source


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