On December 19, 2024, Stability AI announced the launch of Stable Diffusion 3.5 Large on Amazon Web Services' Amazon Bedrock service, marking a pivotal integration for enterprise-level text-to-image generation.

Stable Diffusion 3.5 Large is now generally available on Amazon Bedrock, which serves as AWS's platform for generative AI applications.

This model is designed to generate a wide array of visual styles, accurately follow text prompts, and produce diverse images that represent various skin tones and features.

In a competitive landscape that includes companies like Google and Midjourney, Stability AI aims to stand out by offering greater image diversity and enhanced adherence to prompts.

Prem Akkaraju, the newly appointed CEO of Stability AI, highlighted the importance of addressing customer needs and empowering professional content creators through this integration.

The integration also features Stable Image Core, which utilizes an enhanced version of SDXL for efficient image generation at half the cost, while still delivering high-quality results.

The NFL has already adopted this technology for its 'My Cause, My Cleats' initiative, combining prompt generation from Anthropic Claude with image creation from Stable Diffusion.

This partnership reflects a broader trend of incorporating generative AI tools into enterprise workflows, facilitated by a unified API that allows access to multiple AI models.

Stride Learning has leveraged Amazon Bedrock's infrastructure to generate up to 1,000 images per minute for its online learning games, all while adhering to responsible AI practices through the Guardrails API.

Stable Image Ultra, powered by SD3.5 Large, sets new benchmarks in photorealism, making it particularly suitable for marketing and advertising, with notable strengths in typography and dynamic lighting.

AWS has reiterated its commitment to safe and responsible AI practices, implementing measures to prevent the misuse of its products.

Looking forward, Akkaraju has expressed a commitment to innovation and hinted at future releases aimed at maintaining Stability AI's competitive edge in the generative AI sector.