Google Chrome is testing a new AI-powered scam detection feature aimed at helping users avoid online scams.

The urgency for improved web security has intensified, with Microsoft reporting over 600 million cybercriminal and nation-state attacks occurring daily.

This feature, currently available in Chrome Canary, employs a Large Language Model (LLM) to analyze web pages directly on users' devices.

The AI technology allows for local analysis of web content to assess the brand and intent of a page, enhancing user security.

Cybercriminals are increasingly utilizing search engines to promote fraudulent websites that steal sensitive information, prompting tech companies to bolster their security measures.

This initiative comes at a time when web fraud and phishing attacks are on the rise, particularly during the holiday shopping season.

Despite the advanced AI protections, Google stresses the importance of user vigilance, as no system can guarantee complete safety.

The update aims to safeguard against various threats, including phishing attacks, malware downloads, and other web-based scams.

The AI will help identify when scammers impersonate legitimate brands to steal personal information or money.

Although the feature is still experimental and its widespread rollout is uncertain, it reflects Google's commitment to enhancing online safety.

By processing data locally on user devices, the AI addresses privacy concerns associated with cloud-based solutions while quickly assessing webpage intent.

Despite these advancements, concerns regarding privacy and data collection by major tech companies like Google continue to persist among users.