Bluesky, a decentralized social media platform founded by Jay Graber, has rapidly surpassed 20 million registered users this week, with projections to exceed 30 million soon.

Graber noted that the platform is gaining approximately one million new users daily, largely driven by dissatisfaction with X, formerly known as Twitter.

This surge in popularity is largely attributed to users' disillusionment with Elon Musk's ownership of X and its political implications, particularly following the recent U.S. elections.

In fact, Bluesky saw a remarkable increase in user engagement, with daily usage rising by over 500% after the elections.

Musk's acquisition of Twitter in October 2022 for $44 billion and subsequent controversial policy changes have led to a mass exodus of users from the platform.

Reports indicate that around half a million users have migrated from X to Bluesky in the wake of these changes, including policies that allow AI companies to train on users' posts.

Bluesky distinguishes itself with key features such as user-controlled feeds, ease of use, and a commitment to free speech without algorithmic curation.

The platform is often compared to early Twitter, fostering a sense of community and earnestness reminiscent of the internet's earlier days.

Bluesky's open technical protocol allows anyone with the necessary skills to create their own social networks, potentially leading to a fragmentation of social media.

Positioned as a decentralized alternative, Bluesky appeals to users seeking freedom of expression and a break from traditional social media dynamics.

Built on the AT protocol, Bluesky standardizes user identity and data across social applications, enhancing its decentralized nature.

This shift in user preference may reduce the monopolistic control of major platforms like Meta, X, LinkedIn, and TikTok, offering users more freedom in their social media choices.