Prasar Bharati Launches Waves: New OTT Platform with 65+ Channels, Movies, and Cyber Security Campaign

November 20, 2024
Prasar Bharati Launches Waves: New OTT Platform with 65+ Channels, Movies, and Cyber Security Campaign
  • The platform boasts around 40 live channels, featuring popular networks such as B4U, ABZY, SAB Group, and 9X Media.

  • Notable classics from Doordarshan, such as 'Byomkesh Bakshi', 'Arohan', and 'Fauji', are available on the app, while iconic shows like 'Ramayan' and 'Mahabharata' are not included.

  • Waves operates on a revenue-sharing model, allocating 65% of ad revenue to broadcasters, which is intended to attract more content creators to the platform.

  • Waves features a range of functionalities, including video on demand, free gaming, radio streaming, and live TV, along with shopping integration via ONDC.

  • Prasar Bharati, India's public broadcaster, has launched its new OTT platform named Waves, designed to offer a diverse array of entertainment and news content.

  • The platform aims to develop meaningful content through collaborations with various government ministries, focusing on documentaries and entertainment that convey significant messages.

  • Gaurav Dwivedi, CEO of Prasar Bharati, emphasized the importance of expanding the public broadcaster's digital presence to ensure wider access to information and content.

  • Subscription plans for Waves have been introduced, although specific details on pricing and tiers have yet to be disclosed.

  • Waves is also launching a cyber security awareness campaign in collaboration with CDAC and MeitY, featuring programs like 'Cyber Crime ki Duniya'.

  • The platform allows users to access extensive archives from Doordarshan and Aakashvani, including historical documentaries and rare publications.

  • The initiative aims to provide meaningful entertainment while promoting cultural heritage and modern storytelling, reaching all sections of society.

  • Future plans for Waves include strategic partnerships with ministries to produce docudramas and historical documentaries, enhancing its programming diversity.

Summary based on 23 sources


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