Prasar Bharati Launches Waves: New OTT Platform with 65+ Channels, Movies, and Cyber Security Campaign
November 20, 2024The platform boasts around 40 live channels, featuring popular networks such as B4U, ABZY, SAB Group, and 9X Media.
Notable classics from Doordarshan, such as 'Byomkesh Bakshi', 'Arohan', and 'Fauji', are available on the app, while iconic shows like 'Ramayan' and 'Mahabharata' are not included.
Waves operates on a revenue-sharing model, allocating 65% of ad revenue to broadcasters, which is intended to attract more content creators to the platform.
Waves features a range of functionalities, including video on demand, free gaming, radio streaming, and live TV, along with shopping integration via ONDC.
Prasar Bharati, India's public broadcaster, has launched its new OTT platform named Waves, designed to offer a diverse array of entertainment and news content.
The platform aims to develop meaningful content through collaborations with various government ministries, focusing on documentaries and entertainment that convey significant messages.
Gaurav Dwivedi, CEO of Prasar Bharati, emphasized the importance of expanding the public broadcaster's digital presence to ensure wider access to information and content.
Subscription plans for Waves have been introduced, although specific details on pricing and tiers have yet to be disclosed.
Waves is also launching a cyber security awareness campaign in collaboration with CDAC and MeitY, featuring programs like 'Cyber Crime ki Duniya'.
The platform allows users to access extensive archives from Doordarshan and Aakashvani, including historical documentaries and rare publications.
The initiative aims to provide meaningful entertainment while promoting cultural heritage and modern storytelling, reaching all sections of society.
Future plans for Waves include strategic partnerships with ministries to produce docudramas and historical documentaries, enhancing its programming diversity.
Summary based on 23 sources
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Sources
Variety • Nov 20, 2024
India's Public Broadcaster Unveils Waves Streaming PlatformEconomic Times • Nov 21, 2024
Prasar Bharti unveils free OTT app 'Waves' with 40 live channels, archives & live events including US Prem