Amazon Shuts Down Freevee, Integrates Content into Prime Video for Broader Access
November 13, 2024Amazon has announced the upcoming shutdown of its free streaming service, Freevee, with plans to transition its content to Prime Video while still allowing access for non-Prime members.
The service will cease operations in the coming weeks across the U.S., UK, Germany, and Austria, where it was available.
Originally launched as IMDb Freedive in January 2019, Freevee underwent several rebrands before officially becoming Freevee in April 2022.
Freevee was known for popular original series like 'Jury Duty,' 'Bosch: Legacy,' 'Neighbours,' and 'Judy Justice,' featuring Judge Judy Sheindlin.
Despite its initial success, Freevee's business model of free ad-supported streaming was adopted by competitors, ironically contributing to its downfall.
The closure of Freevee reflects a broader trend in the streaming industry, where companies are focusing on maximizing profits through combined ad and subscription offerings.
Amazon has confirmed that there will be no layoffs resulting from this transition, as Freevee executives will be reassigned within the company.
This transition coincides with upgrades to Prime Video, including new features and a redesign aimed at enhancing user experience.
Content from Freevee, including new episodes of 'Judy Justice' and 'Bosch: Legacy,' will continue to be accessible on Prime Video.
Despite the phase-out of Freevee, the streaming market remains vast, offering consumers numerous alternatives.
Freevee faced challenges with its identity and incurred financial losses while competing for resources with Prime Video.
The transition will take place over the next few weeks, ensuring a smooth shift for viewers in the affected regions.
Summary based on 16 sources
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Sources
The Verge • Nov 13, 2024
Amazon is shutting down FreeveeBusiness Insider • Nov 13, 2024
Amazon shuts down Freevee as some insiders fear potential layoffsLos Angeles Times • Nov 13, 2024
Amazon plans to shut down Freevee, its no-cost streaming service - Los Angeles Times