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Instagram's New Video Policy Sparks Outrage Among Smaller Creators Over Quality Downgrades

October 28, 2024
Instagram's New Video Policy Sparks Outrage Among Smaller Creators Over Quality Downgrades
  • While Mosseri acknowledged concerns about the impact on smaller creators, he maintained that viewer interaction is more influenced by content quality than video quality.

  • However, if a video gains traction and attracts more views after its initial release, higher quality is restored.

  • This policy has sparked frustration among creators, particularly smaller ones, who argue it creates an uneven playing field and disadvantages those without a large following.

  • This system could perpetuate a cycle where established creators benefit from higher engagement, making it increasingly difficult for new creators to gain visibility.

  • The quality adjustment process relies on aggregate view data, favoring creators with higher view counts and potentially sidelining less popular content.

  • During a recent AMA, Instagram head Adam Mosseri explained that video quality can diminish over time if the content is not frequently viewed.

  • Critics contend that adjusting video quality based on performance metrics undermines the creative process and may deter new creators from joining.

  • Instagram has implemented a policy that lowers the quality of older, less popular videos, prioritizing higher quality for content that garners more views.

  • Many users feel that this approach prioritizes performance metrics over artistic expression, fostering a sense of elitism on the platform.

  • Creators have voiced concerns that this policy may negatively affect the visibility and reach of their videos, particularly for those who invest in high-quality production.

  • Meta's strategy aims to optimize computing resources by prioritizing the encoding of videos that attract more engagement, which could further entrench existing disparities among creators.

  • The backlash against this policy reflects a growing dissatisfaction among users who feel that their investment in high-quality equipment is being undermined by Instagram's quality control measures.

Summary based on 8 sources


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