Meta AI is developing a Memory feature for WhatsApp, designed to provide personalized responses during chats.

This feature will empower users with complete control over their saved information, enabling them to update or remove details as they see fit.

By tailoring responses to users' lifestyles and preferences, the Memory feature aims to enhance the relevance and customization of interactions.

While this enhancement is intended to improve user experience, it also seeks to address privacy concerns that have emerged around similar features from other tech companies.

WhatsApp's approach to memory features emphasizes user autonomy and data management, distinguishing it from previous attempts by companies like Microsoft and Google.

A disclaimer will inform users that the chatbot retains certain parts of conversations to provide more relevant responses.

For instance, if a user indicates dietary restrictions, such as being vegan, the AI will suggest appropriate recipes while filtering out options they dislike or are allergic to.

Overall, Meta's initiatives focus on maximizing the utility of generative AI by making interactions more user-centered and customizable.

This development is part of Meta's broader AI expansion, which has recently included new markets like the UK, Brazil, and the Philippines.

The hiring of Michael Sayman, known for creating Social.ai, underscores Meta's commitment to advancing personalized AI interactions.

With the introduction of the Memory feature, WhatsApp positions itself in competition with AI tools like OpenAI's ChatGPT and Microsoft's Copilot.

As of now, Meta has not officially confirmed the details or a release timeline for the Memory feature, which is still under development.