Apple Cancels $10B Project Titan, Shifts Focus to AI Amidst Autonomous Car Setbacks
October 18, 2024As part of the cancellation, Apple dismantled its car development team and redirected personnel to focus on robotics and artificial intelligence.
Despite ending its partnership with BYD, which had provided promising battery technology, Apple gained valuable insights that will inform its future product development.
As Apple shifts its ambitions, Musk's Cybercab initiative aims to fulfill similar goals of developing autonomous electric vehicles.
Although Project Titan did not yield a commercial product, the experience has provided Apple with lessons applicable to other innovations, including the Vision Pro headset and Neural Engine AI processor.
Meanwhile, competitors like Tesla, Waymo, and Cruise continue to advance in the self-driving space, with Tesla's Full Self-Driving Beta gaining significant attention.
Apple's autonomous vehicle testing permit, originally granted in 2017, was revoked by the California DMV on September 27, 2023, after the company requested its cancellation.
One reason cited for the cancellation was that Apple's vehicle design did not meet the futuristic standards initially envisioned for the project.
After a decade of investment totaling around $1 billion annually, Apple has officially canceled its long-rumored self-driving car project, known as 'Titan.'
The decision to abandon the project follows numerous challenges, including delays, leadership changes, and shifting priorities between autonomous driving and other features.
Ultimately, despite years of collaboration with BYD, Apple did not establish a long-term business relationship, leading to the search for other suppliers.
This shift in focus comes as interest in autonomous driving has dwindled at Apple, with the company now prioritizing generative artificial intelligence.
Elon Musk recently showcased Tesla's fully autonomous electric car and a self-driving minibus, highlighting the competitive landscape in autonomous vehicles.
Summary based on 27 sources
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Sources
Yahoo Finance • Oct 16, 2024
Apple Secretly Worked With China’s BYD on Long-Range EV BatteryQuartz • Oct 17, 2024
It turns out Apple was in cahoots with BYD on its secretive electric car projectSouth China Morning Post • Oct 17, 2024
Apple secretly worked with China’s BYD on long-range EV battery