Reddit is set to launch a new AI-powered translation feature that will allow users in 35 additional countries to read and respond to posts in their preferred languages.

This feature will include a translate icon, enabling users to view content in their chosen language seamlessly.

Initially rolled out in France, the translation tool is now also available in Brazil and Spain, allowing users to translate their feeds into Portuguese and Spanish.

The translation technology is designed to enhance user experience by providing real-time translations, facilitating participation in discussions across different languages.

Unlike other platforms, Reddit's feature automates the translation process for all posts, eliminating the need for users to click translate for each individual post.

The international rollout of this translation service aims to improve accessibility and user engagement, particularly as 50% of Reddit's user base is located outside the U.S.

CEO Steve Huffman noted that machine translation presents a significant opportunity to expand Reddit's content base beyond English.

This announcement follows Reddit's recent move to go public, revealing its investments in AI technologies and its strategy to enhance user experience.

In addition to translations, Reddit is exploring AI-generated summaries to provide quick overviews of lengthy posts, further improving user engagement.

The translation feature will be accessible on mobile web, apps, and desktop platforms, ensuring a broad reach for users.

A complete list of supported languages and countries for the translation feature has not yet been released, but the rollout is expected to foster global connectivity among users.

This innovative approach positions Reddit as a leader in digital innovation, aligning with its broader strategy of utilizing AI for enhanced user experience.