There is currently no information on when the 'Freeplay' branding will be rolled out in other regions.

This recent update has added 14 new live channels, including Xumo Free Nature & Wildlife TV, Xumo Free Bollywood & Indian Cinema, and The Conners.

Potential future integrations could include free on-demand movies from YouTube, enhancing the content available to users.

Currently, there is no information regarding the availability of Google TV's free channels outside the United States.

Google TV has rebranded its free, ad-supported TV channels as 'Freeplay,' which is now featured under the 'Live' tab on the homescreen in the United States.

As of September 2024, Google TV has expanded its lineup to include a total of 150 free channels, marking a significant increase from the initial offering of 80 channels that began rolling out in early 2023.

In late August, Google TV also added 10 additional channels, such as CBC News and FilmRise Horror, contributing to the overall growth of its channel offerings.

Users in the US can easily access these channels through the Live section of their Google TV interface, alongside channels from other services that require app installation.

Google is competing in a market that includes other major players like Roku, Amazon, and Samsung, all of which have embraced free, ad-supported TV.

This expansion aligns with the upcoming launch of the Google TV Streamer box, set to debut on September 24, priced at $99.

While the branding change to 'Freeplay' does not alter the functionality of the service, it may pave the way for the addition of more free content in the future.

Previously, Google TV referred to these offerings as 'Free TV Channels,' a term that clearly described the content available.