Apple's New In-App Purchase Rule Forces Patreon Creators to Adapt or Lose Revenue

August 13, 2024
Apple's New In-App Purchase Rule Forces Patreon Creators to Adapt or Lose Revenue
  • Starting in November 2024, Apple will require Patreon to use its in-app purchase system for all transactions on iOS, threatening removal from the App Store for non-compliance.

  • As a result of this change, creators will need to either raise their iOS subscription prices to cover Apple's 30% fee or absorb the cost while maintaining consistent pricing across platforms.

  • The 30% commission will apply to both initial membership purchases and renewals, potentially decreasing to 15% after one year.

  • Importantly, existing memberships will remain unaffected by these new requirements, with the fees applying only to new memberships purchased after the implementation date.

  • Despite a recent lawsuit, Apple was not deemed a monopolist but must allow links to alternative payment options within apps, which feature varying commission rates.

  • Patreon clarified that the new fees will only impact the iOS app, allowing creators to maintain the same pricing on their web and Android platforms.

  • Creators have the option to keep their current membership prices, but doing so would lead to a significant reduction in their earnings due to the 30% deduction.

  • The company reassured that existing members' earnings will not be affected by Apple's fees, which will only apply to new memberships starting in November 2024.

  • Patreon expressed dissatisfaction with Apple's enforcement timeline, stating that the forced migration to the new system is not ideal for creators.

  • To assist creators during this transition, Patreon will hold a Q&A session on Discord from August 12 to August 16.

  • Patreon emphasizes transparency and control, aiming to help creators navigate these changes while maintaining their earnings and business growth.

Summary based on 11 sources


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