Nintendo Rejects AI in Game Development to Protect Creative Integrity, Focuses on Next-Gen Console
July 4, 2024Nintendo president Shuntaro Furukawa reaffirmed the company's decision to avoid using generative AI technology in game development.
Furukawa cited concerns over intellectual property rights as a primary reason for this decision.
He acknowledged the creative potential of AI but stressed the importance of protecting Nintendo's unique gaming experiences created by human ingenuity.
This decision distinguishes Nintendo from other gaming companies like Microsoft and Electronic Arts, who are incorporating AI into their game development processes.
Nintendo's cautious approach aligns with its commitment to safeguarding its creative assets and delivering distinctive gaming experiences.
The company is currently focused on developing a successor to the Switch console, with a full reveal expected before April 2025.
This stance reflects a broader industry trend of dealing with the ethical and practical implications of using AI in game development.
Summary based on 13 sources
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Sources
Digital Trends • Jul 3, 2024
Nintendo president says company won't use generative AI in games | Digital TrendsDecrypt • Jul 4, 2024
No, Nintendo Will Not Use AI in its Upcoming Titles, President SaysTweakTown • Jul 2, 2024
Nintendo won't use generative AI in its first-party games