New 'Prebunking' Technique Halves Misinformation Impact on Social Media Users
June 14, 2024
Social psychology professor Sander van der Linden and researchers at The University of Texas at Austin have developed two new deterministic baseline policies to combat online misinformation through their 'prebunking' technique.
The team automates prebunking delivery times on social networking platforms and uses epidemic models like SI to estimate when misinformation will reach users.
This proactive approach aims to arm users with accurate information before they encounter false content on social media, minimizing disruptions to the user experience.
The researchers propose a policy that cuts the user experience cost in half compared to delivering accurate information immediately after identifying misinformation.
This approach offers a promising solution to the challenges posed by fake news without resorting to media censorship.
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