UK Court Greenlights £13.6 Billion Lawsuit Against Google for Alleged Ad Market Abuse
June 6, 2024British judges have ruled that Google must face a £13.6 billion lawsuit in London over alleged anti-competitive behavior in digital advertising.
The lawsuit is brought by Ad Tech Collective Action LLP and seeks $17.4 billion in damages from Google for abusing its dominant market position.
The UK's Competition Appeal Tribunal has allowed the class action lawsuit to proceed, despite Google's objections.
The lawsuit claims Google's actions have reduced revenues for online content publishers by raising ad platform prices and decreasing online ad revenue.
Google denies the allegations and states that it works constructively with publishers.
This case is part of growing regulatory scrutiny globally, with legal challenges also pending in the US, Canada, Europe, and Japan.
Google has been fined in France for similar practices and faces another lawsuit in the UK for anti-competitive behavior.
The trial is set to take place by the end of 2025, with Google planning to vigorously oppose the lawsuit.
The decision is seen as a significant step for the victims of Google's alleged anti-competitive conduct.
Summary based on 9 sources
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Sources
BBC News • Jun 5, 2024
Google must face £13bn advertising lawsuit - UK courtQuartz • Jun 5, 2024
Google's dominance is being threatened again — this time in LondonThe Globe and Mail • Jun 5, 2024
Google parent Alphabet must face US$17.4-billion adtech lawsuit, British tribunal rulesThe Register • Jun 5, 2024
UK tribunal greenlights $17.4B advertising monopoly case against Google