Google has incorporated generative AI into Google Maps for personalized recommendations.

The AI utilizes data from over 250 million places and community insights for tailored suggestions.

Users can interact with the app using natural language to find niche activities and meet specific needs, such as dietary restrictions.

This feature is in a limited test phase for select US users and may scale up depending on user feedback.

Google Maps' enhancement with AI-driven personalization could strengthen its market position, building on its one billion user base.