On April 7, 2025, Pierre Rochard announced the launch of The Bitcoin Bond Company, aiming to acquire $1 trillion in Bitcoin on behalf of clients by 2046.

The Bitcoin Bond Company seeks to establish long-term relationships between credit allocators and risk-takers, providing transparent risk management through structured finance products.

Rochard, who previously served as VP of research at Riot Platforms, will lead this new venture focused on Bitcoin-backed structured finance.

He believes Bitcoin has evolved from a fringe experiment to a core monetary technology, urging credit markets to adapt to this shift.

Rochard emphasized Bitcoin's potential as a strategic collateral asset in capital markets, predicting its recognition in various financial contexts.

He advocates for 'bankruptcy-remote, bitcoin-only structures' to attract traditional credit investors, contrasting this with Michael Saylor's long-only strategy.

Rochard highlighted the success of Bitcoin ETFs as a clear indication of institutional interest in Bitcoin-related financial products.

At Consensus 2025 in Toronto, he aims to promote Bitcoin education, particularly targeting institutional investors looking to diversify their portfolios.

He stresses the importance of education in helping investors navigate the challenges of considering Bitcoin as a fixed-income asset class.

Rochard asserts that higher Federal Reserve rates tend to pull capital out of Bitcoin, which can slow its adoption.

He believes the SEC will regulate Bitcoin products in a balanced manner, which will enhance comfort for financial institutions engaging with Bitcoin.

Rochard's vision for a Bitcoin-backed securitization company was influenced by his background in asset-backed finance and was solidified by regulatory changes following Donald Trump's election.