Papa John's is enhancing its operations through an expanded partnership with Google Cloud, focusing on AI-powered innovations to improve customer experience.

A new internal innovation team, PJX, will leverage Google Cloud's AI, data analytics, and machine learning to optimize online ordering and restaurant operations.

CEO Todd Penegor emphasized the goal of providing superior customer experiences through personalized service and proactive recommendations.

This partnership aims to boost order frequency, increase order values, and enhance customer satisfaction, including the deployment of an AI-powered chatbot.

The AI-powered chatbot will manage customer inquiries and assist with voice ordering through the app, streamlining communication.

The initiative will personalize customer interactions through phone notifications, marketing emails, and loyalty programs based on individual behaviors and preferences.

Key projects under this partnership include hyper-personalized loyalty programs, predictive ordering, and AI-driven marketing to enhance customer interactions.

Using Google BigQuery and Vertex AI, the team will anticipate customer needs and suggest orders based on preferences and upcoming events.

These advancements are designed to create a more personalized, efficient, and seamless pizza experience for customers.

This move reflects a broader trend among fast food companies utilizing AI to enhance sales, customer service, and operational efficiency.

If successful, this AI partnership could stabilize Papa John's sales and support its overall business strategies.

Founded in 1984, Papa John's operates over 6,000 locations worldwide and is committed to quality ingredients, making it the third-largest pizza delivery chain.