Kaleb Cooper, a prominent figure from the show Clarkson's Farm, utilized his nearly three million Instagram followers to raise awareness about mental health resources available to farmers.

During a recent visit to a young farmers event in Somerset, Prince William announced his new role as the patron of We Are Farming Minds, a charity dedicated to supporting farmers facing mental health challenges.

The event coincided with a significant protest in Oxford, where over ten tractors and numerous farmers voiced their concerns against inheritance tax and other government policies impacting British agriculture.

Charlie Ireland, a fellow participant from Clarkson's Farm, highlighted the narrowing risk-reward ratio in farming, which has intensified mental health issues among farmers.

Cooper elaborated on the daily challenges farmers face, including unpredictable weather, political issues, and diseases affecting crops and livestock.

Cooper shared his approach to managing stress, advocating for a 'toolbox' method that encourages farmers to seek help and take necessary breaks to avoid burnout.

James May, Clarkson's co-star, remarked on how the farming show has provided Jeremy Clarkson with a renewed sense of purpose and self-reflection.

As Duke of Cornwall, a title he inherited in September 2022, Prince William oversees the Duchy of Cornwall's vast estate, which supports public and charitable activities.

The Duchy includes various regions, such as the party town of Newquay, raising questions about Prince George's future responsibilities.

This new patronage role comes as Prince William expands his royal duties following a challenging year, focusing on the wellbeing of young farmers.

The visit featured hands-on activities and discussions on mental health support, which are expected to be showcased in the upcoming fourth season of Clarkson's Farm.

He also pointed out the social isolation young farmers experience, contrasting their solitary work life with the social activities of their peers.