This launch follows Amazon's impressive fourth-quarter earnings for 2024, where the company reported $187.8 billion in revenue and $21.2 billion in operating income, reflecting significant year-over-year growth.

In 2024, Amazon achieved $638 billion in net sales, marking an 11% increase from the previous year, alongside a net income of $59.2 billion.

Amazon has launched a new AI tool called Interests, designed to help shoppers discover products based on their personal interests and everyday language prompts.

The Interests tool allows users to input specific preferences, hobbies, and budget constraints to receive tailored product recommendations, streamlining the shopping process.

Currently, this feature is available to a limited number of users in the U.S. via Amazon's app and mobile website, with plans for a broader rollout in the coming months.

Amazon's commitment to AI innovation is evident as the company has developed approximately 1,000 generative AI applications across various sectors, including retail and cloud computing.

The company has made substantial investments in generative AI, enhancing its offerings in retail, cloud computing, devices, and healthcare.

With its first-mover advantage in AI shopping tools and a vast product range, Amazon is well-positioned against competitors like Alibaba and eBay.

As competition in e-commerce intensifies, other companies like Google's Alphabet are also enhancing their shopping experiences with AI-driven tools.

The announcement of the Interests tool coincides with Amazon's Spring Sale, which features discounts on various products, further engaging customers.

As of late March 2025, Amazon's stock has increased by 14% over the past year, despite a slight decline in morning trading.

Looking ahead, the Zacks Consensus Estimate projects Amazon's 2025 net sales to reach $697.68 billion, indicating positive growth amidst high capital spending and competition in the AWS sector.