Tokyo-listed investment firm Metaplanet has appointed Eric Trump to its newly established Strategic Advisory Board, aiming to enhance Bitcoin adoption.

The company has ambitious plans to accumulate a total of 21,000 BTC by 2026, which could represent an investment of approximately $1.7 billion at current prices.

This announcement, made on March 21, 2025, underscores Metaplanet's commitment to solidifying its position as a leader in the Bitcoin economy.

However, the firm has faced challenges due to Bitcoin's price fluctuations, with prices recently dropping below their acquisition costs, leading to potential losses.

Notably, Metaplanet had previously acquired 497 BTC on March 5, which resulted in a nearly 20% rise in its stock price.

Following this purchase, the company's stock experienced a slight decline but rebounded with a 17.8% increase to 4,730 Japanese yen ($31.74) on the day of the announcement.

The Trump family's increasing interest in digital currency investments is further highlighted by their new crypto project WLFI, showcasing a commitment to digital asset operations.

The growing interest in Bitcoin among various stakeholders, including companies like Metaplanet, indicates a bullish sentiment for Bitcoin and related projects in 2025.

Metaplanet's Bitcoin strategy is a response to Japan's economic challenges, including currency devaluation and rising national debt.

The firm has gained traction in the crypto industry by adopting strategies similar to those of MicroStrategy, raising funds through bond sales to acquire Bitcoin.

In his role, Eric Trump will focus on strengthening Metaplanet's vision for Bitcoin treasury operations and advocating for Bitcoin's significance in global finance.

However, concerns have been raised regarding potential conflicts of interest due to Eric Trump's family ties to U.S. President Donald Trump and his involvement in other business ventures.