The newly introduced AI agents cater to various needs, including customer engagement, content production, data management, and site optimization.

Adobe's focus on automating marketing operations addresses common pain points, thereby enhancing the efficiency of marketing workflows and reducing the time needed for website updates.

The Adobe Experience Manager now features a Sites Optimizer, which automates web performance optimization, helping companies like The Hershey Company achieve a 15% increase in organic visibility.

Recent data indicates a remarkable 1,200% increase in traffic to U.S. retail sites from generative AI sources, underscoring the growing consumer interest in AI-guided purchases.

Adobe is streamlining marketing processes with the introduction of GenStudio Foundation, which consolidates content management and campaign tracking across various Adobe applications.

Adobe has unveiled the Adobe Experience Platform Agent Orchestrator, a powerful tool designed to help businesses seamlessly integrate AI agents into their customer experiences and marketing workflows.

These innovations are expected to lead to faster and smarter marketing adaptations, providing companies with a competitive edge in a rapidly evolving digital landscape.

Prativa Mohapatra, VP at Adobe India, highlighted the importance of these innovations in helping Indian businesses automate and deliver personalized customer experiences at scale.

This shift towards AI-enhanced marketing represents a significant transformation in global digital marketing strategies, setting new standards for customer engagement and responsiveness.

Sakura Martin from Dentsu emphasized Adobe Express's role in enhancing efficiency for distributed marketing teams, enabling faster content localization and freeing up creative resources.

A standout feature of this platform is Brand Concierge, which personalizes websites based on previous customer interactions, significantly enhancing user engagement.

The Agent Orchestrator aims to bolster the capabilities of marketing and creative teams, providing a solid foundation for improved customer engagement.