The funding will also enable Rembrand to introduce new business models, including a self-service product called AI Studio for brands to license the technology and manage creator partnerships.

CEO Omar Tawakol emphasized that this funding will accelerate growth, expand the team, and foster innovation within the company.

Rembrand's approach is less intrusive than traditional advertising methods, allowing for quick product insertion within hours rather than weeks, which enhances timely monetization of video content.

As the connected TV market is valued at $30 billion, Rembrand aims to leverage its innovative technology to tap into this lucrative advertising channel.

Additionally, a free version of the AI Studio will be available for general users to enhance their videos, broadening access to Rembrand's technology.

The startup has collaborated with approximately 20 brands, including major names like PepsiCo, L'Oréal, and Amazon, showcasing its growing influence in the advertising space.

Rembrand, an AI media company specializing in virtual product placement, has successfully raised $23 million in Series A funding to expand its services from social media to connected TV formats.

Based in Palo Alto, Rembrand employs around 60 individuals and has raised a total of $31 million since its establishment two years ago.

The company’s AI-powered technology integrates brands into video content, enhancing viewer engagement and brand awareness without being intrusive.

Operating on a cost-per-impression model, Rembrand charges clients based on views of their products in creator videos, while creators are compensated based on CPM.

Rembrand's technology, termed 'generative fusion AI', allows content creators to control product placements and monetization while maintaining ownership of the integrations.

The company claims significant improvements in engagement metrics with AI insertions, citing a five times higher video completion rate and 27% more brand awareness compared to standard video ads.