The company has launched a new enterprise suite in the U.S. that integrates AI with its existing financial products.

Intuit Inc., headquartered in Mountain View, California, unveiled new AI-powered innovations during its Investor Day on September 26, 2024, aimed at enhancing financial experiences for consumers and businesses.

The Intuit Enterprise Suite is designed to support larger, multi-entity businesses with a comprehensive solution for various operational needs.

This comprehensive tool positions Intuit favorably in the competitive financial tech market, emphasizing a trend toward efficiency and automation.

Upcoming innovations will integrate TurboTax and Credit Karma into a unified consumer financial platform, providing year-round insights and recommendations, particularly during tax season.

CEO Sasan Goodarzi highlighted that the AI-driven platform aims to simplify financial experiences, helping customers make informed decisions confidently.

TurboTax Live will enhance assisted tax preparation, enabling customers to connect with local tax experts for personalized support.

Recent advancements include a generative AI-powered financial assistant that offers personalized insights to users.

Businesses currently use about ten different apps without cohesion, prompting Intuit to connect QuickBooks and Mailchimp for improved management and growth.

New features will notify business owners of potential cash flow dips and simplify the application process for a QuickBooks Line of Credit.

Intuit's strategic integration of AI into its products signifies a significant shift in the technology landscape, potentially influencing global financial management practices.

Intuit's innovations aim to disrupt traditional tax preparation processes, providing more efficient services while ensuring consumers retain more of their money.